1) Registar your domain name.

This can be as simple as forking out less than $10 and buying a name that you like.
Or, you can research and test alternative names and see how your prespetive customers view your services.
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2) Build a e-commerce website.

Find the right hosting solution for your needs and then build a e-commerce enable website.
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3) Build an opt-in email list of prospects.

4) Email your opt-in list with newsletter and promotions.

5) Optimize and promote your website with search engines.