Here is a great artilcle written by one of our clients and blogger Matthew Denos.

Following the very informative series on the topic of Pieces of an Affordable Website Design (Part 1, Part 2 and Part 3), I would like to talk about how a Newsletter can increase your site’s traffic and profit.

There is a war going on. An online fight over readership. The battle of the clicks. A struggle for survival where only clickthroughs prevail. How do you get those elusive clicks? You have to inspire itchy trigger fingers, and the best Internet marketers know how to do just that, but bloggers are missing out on a lot of the action.

So far in our series of Affordable Website Design  - in Part 1 we talked about getting a 'domain name' and then in Part 2 we discussed how this domain is 'pointed' to the machine that is 'hosting' the website.  Now lets discuss the next important but often overlooked part of your website - the email accounts.

Yes, the simple email account we take for granted everyday is a 'brand ambassador' of sorts.

First lets look at some common mistakes as they relate to the contact us page on a business website.

In part one of pieces of a website series we discussed the need to purchase a domain name and then pointing this domain to the machine that is 'hosting' your website.

How exactly do you point to a machine?

IP Address.

The way Domain Name Server (DNS) works is something like this.

1) You as the owner of the domain name have to say which "Name Server" has the correct match of your domain name to a specific ip address.

For example you purchased a domain name - thisismydomain.com
You, as the owner of this domain have to tell the internet basically which computer to listen to that says "thisismydomain.com" is being hosted on ip "123.45.67.89"

For instance there could be other Name Servers that say I know where thisismydomain.com is, but you as owner pick who the authority Name Server is.  This is usually your hosting company name server or one you run yourself.

So, what exactly are pieces for a Affordable Website?

Well, first thing that comes to mind is there is the need to get a 'domain name" - like jazzymarketing.com or jazzymarketing.net .... now we can have domains by country, biz, .name etc as options...but I think for the most part it is best to stick with .com because of the high expectation among the general population for a domain name to end with .com

Ok...with that in mind you can go to Godaddy or http://mynetconnect.com which is Jazzy Marketings reseller account for Godaddy.

So, now you have a domain name..now what?

Small business who do not have a website often do not realize how customers find a business on the web because they are tooooo busy with the many hats there are wearing and do not pay attention to this simple marketing that can bring them continued new business.

Yea - a simple Google Map Search tutorial shows how to get just the customer right when they are searching for your services.